(Download) "On the Role Adjustment and Developing New Way of Small Travel Agencies in Shenyang (Report)" by Management Science and Engineering ~ Book PDF Kindle ePub Free
eBook details
- Title: On the Role Adjustment and Developing New Way of Small Travel Agencies in Shenyang (Report)
- Author : Management Science and Engineering
- Release Date : January 20, 2009
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 66 KB
Description
1. PROBLEM STATEMENT Based on the statistics of 2008 Shenyang National Economy and Social Development Report issued by Shenyang Statistics Department in March, 2009, there are 182 travel agencies within the city. According to the Small Enterprise Accounting Discipline issued by Financial Department in April 27th, 2004 as well as the National Economic Industry Classification published by National Statistics Department, the existing travel agencies in Shenyang belong to the category of small-sized ones no matter regarding of the staff number (less than 100 people) or of the business income (less than 10 million RMB), the market positioning and business strategy of which have many problems. All the problems are resulted from two aspects. Firstly, there is no network cooperation among small travel agencies in Shenyang, which will lead to promotion disadvantages and a lack of resource sharing, which makes customers lose confidence and understanding of these small travel agencies. As a result, small travel agencies will cover a small marketing with a lower efficiency. Secondly, present tour agency industry work distribution system will make small agencies locate themselves in an unclear position which will lead to a fierce competition or price war among agencies that will strongly jeopardize the development of tour industry in Shenyang. So as not to make these small travel agencies accessory in the competition accompanied by China entering WTO, it is very necessary to analyze the development way out for the small travel agencies.